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Original antique advertising dated 1894 Carbolic Smoke Ball etc. from The Sketch a weekly Victorian society magazine. Controversial advertising resulting in the Louisa Carlill v Carbolic Smoke Ball Co., [1893] 1 QB 256 court case

CARBOLIC SMOKE BALL Victorian Advertising


An original full page from a weekly Victorian magazine:

The Sketch

Dated 1894


Adverts include:

Carbolic Smoke Ball Co. £100 Reward - Info. this was a controversial advertising campaign which resulted in the court case: Louisa Carlill v Carbolic Smoke Ball Co., [1893] 1 QB 256 and became a landmark case in protecting the rights of consumers and defining the responsibilities of companies. It continues to be cited in contractual and consumer disputes today.
Lanoline Soap and Cold Cream.
HInde's Hair Curlers.
Wilson and Gill Jewellers - half page showing various items of jewellery including bridesmaids, wedding and baby presents.

On the reverse are adverts for:
Mappin and Webb's Plate Chests (cutlery) - half page.
Howard and Sons Furniture.
Hieratica Writing Paper.

Provenance: The Sketch (magazine) - Publisher: The Illustrated London News and The Sketch Ltd. London 1894. A British illustrated magazine, which focused on the theatre, high society and aristocracy, art, sport and leisure A Journal of Art and Actuality. It ran between 1893 and 1959. It was renowned for its high photographic content.


From the date stated and not a later reproduction. This is a page from a periodical and therefore is printed on both sides. The page measures overall approximately 350 x 245 mm (14 x 9.5"inches ). There is some age yellowing around the edges - please check the larger picture for condition. This item will be packaged in a tube unless otherwise requested. Our use of the term "an original print/engraving" is a pictorial image made in a manner which allows it to be multiplied, and originating from the date stated. This includes examples of various methods of printmaking including engravings/woodcuts, etchings, lithograph, chromolithographs, photogravures etc.

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Product Code SOLD